No pressure, no sales and it resulted in several thousand dollars in business leads and many promises to keep me in mind when the time was right. In January I sent out a “reconnect letter” that told people of my news and asked them to think of me if they or people they knew needed help with my area of expertise. InMails continue to hold an open rate twice that of emails, however, LinkedIn is not a sales platform so care must be taken with the tone of an InMail.Īt the end of last year, I realized through several social interactions that many people hadn’t heard that I had left the corporate world and had started my own business. It may be a new job, promotion or a birthday that you can comment on or like. An update to celebrate finishing a project is another way to stay top of mind and isn’t salesy (use a picture because updates with pictures have a much higher viewing rate).Īnother form of update is when something changes in a connection’s life. You can, however, add a project to your Experience or Project sections, which will reinforce your position as an authority when a client does want to talk. There are websites and emails for when people are looking for a house. Note: Posting updates about real estate listings for houses is unlikely to be effective when the majority of your connections aren’t looking. Updates are a “no pressure” way to keep top of mind with them. Odds are that a new connection isn’t going to be in the market at the exact time you connect with them. Read How You Can Save LinkedIn Groups from Spammers to get tips on how to vet groups and use them effectively. Within these real estate groups are buyers, sellers and professionals providing market information, tips and importantly, asking questions. The important thing here is to join groups that are full of potential customers rather than competitors. In Calgary, there were 48 results for a search for “Calgary Real Estate” groups on LinkedIn. LinkedIn Groups remain one of the best sources for social selling. Lepage explained he has had success in a more traditional “catch up” message to start, inquiring about the changes in their life and THEN letting them know his experience and success in the new industry and asking for referrals. LinkedIn is a relationship platform not a sales platform so take at least three interactions before asking for something, like a referral. “These Individuals have been a great source of referrals as well as becoming my own clients when the time came for their real estate needs,” he said. Phil Lepage - Agent at Re/Max, says he has used LinkedIn many times to find both new clientele and reconnect with people from previous careers. Learn how to find these people and watch your network and your leads explode. Reconnect with old contacts, alumni, workers, organization members and friends.Īll of these categories of contacts are searchable on LinkedIn if you know where to and how to look. Make sure your profile has details of your experience and it clearly tells readers of your specialties or niche. In the case of buying a house people want to be reassured you know what your talking about and have the experience to handle the biggest deal of their lives. Mark Hawkins of Residential Leasing Group Inc says potential clients use social media to research his company, as they do for potential tenants. What they find there is either going to strengthen the relationship or put doubts in their mind (your competitors are just a click away) If you have just met a client or don’t know them well you can bet the house they are going to look you up on LinkedIn. Three out of four members have used LinkedIn to research a person or company and Google lists LinkedIn as a trusted source in its search results. When it comes to establishing trust as a professional, LinkedIn is becoming more and more important. Reputation ManagementĪs the biggest purchase most people will make in their lives, a real estate agent needs to establish trust with a home buyer. Here are 10 ways to use LinkedIn to generate LinkedIn leads. Real estate professionals that are making use of the professional audience on LinkedIn are few and far between.
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